When you hear the word “large format printing,” you may think it’s far too overwhelming to use in specific marketing contexts. In truth, it’s one of the best ways to promote new products or your brand in general. Placing this type of printing in the right places makes an impact that truly turns heads.
As the owner of a retail store, the sky’s the limit on what you can do with large format printing techniques. Digital technology now allows more vibrant images than ever, including ways to make the technique temporary for one-time sales events.
Here’s a list of products and ways to use large format printing that never fail to grab attention in any retail department.
The use of banners has become quite ubiquitous in retail settings over the last decade. It’s possible now to make these almost large as a billboard. This is easy to do thanks to today’s printing technology advancements.
Plus, using vinyl with a large image has a guarantee to look spectacular. When you see examples of how vibrant colors translate on rush vinyl banners, you’ll see why they’re the best promotional tools.
Placing one of these large banners over your retail store entrance is going to ramp up more curiosity, especially when promoting a new product. They can go as large as 150′ x 16′ for eye-catching imagery.
It’s also possible to print on 13oz, 15oz, and 18oz banners, as well as printing double-sided.
If you need to advertise outdoors, mesh banners are a good alternative for printing large. They’re made to withstand rough weather, including high winds.
For printed announcements, they’re a perfect product. You can easily hang them on fences or any outdoor surfaces. Finishing options include hemming, grommets, and pole pockets to give you variations in how you present these outside.
They can go as large 10′ x 150′ when you want to promote a product at the maximum size.
Mesh banners are perfect for construction companies, real estate companies, and airports.
Window Clings and Adhesives
Large format printing works well when using imagery in your window space. Window clings are excellent when your storefront is mostly windows around the entrance.
These use adhesive surfaces so they can easily stick to your windows without being permanent. They offer an illusion you’ve applied digital imagery directly to your windows. Yet, you can remove them whenever needed.
If facing the sun often, these are resistant to fading as well, so you can keep them up long-term. Also, it’s possible to make these as large as banners above.
As an alternative, consider perforated window clings. With these, you’ll create images seen from outside, but also letting you see out your windows from inside.
Creating digital glossy poster print is just as effective for marketing imagery in your retail store. Made for any indoor surface, these go as large as 59″ x 100′ to cover entire wall spaces. You can print these single or double-sided.
They’re a great choice for displaying a vibrant image of a new product, or just to provide directions through a confusing floor layout.
You could also give these posters away to customers as a marketing souvenir.
Foamcoare Signage and printing otherwise known as presentation boards, these are signs you can set up on a durable stand for complete portability. At the same time, they come in various large sizes so you can print large graphics.
Only intended for indoor use, you can go up to 48″ x 72″ in size, giving you another chance to convey a large, detailed image of a branded product.
When holding seminars or presentations in your retail store, these can help lead attendees to the right place.
Retractable Banner Stands
Another portable way to display large graphics is through retractable banner stands. A major asset to these is their ability to retract to a small size so you can store them easily in any space.
Setting them up on a convenient stand is just as simple while giving you very detailed images. Banner heights range from 33″ on up to a very large 78″. Additional sizes include 36″x 92″, 48″x 92,” 60″x 92″.
Keep in mind these are very useful at trade shows, something you may have to do part of the year to promote your retail store throughout the country.
Other Large-Format Printing Products
You may want to try other ideas like step and repeat backdrops for large-scale printing. These are perfect for red carpet events where notable people pose in front of cameras. Your brand name can show up prominently on the backdrop surface.
Custom wallpaper is another good idea as a new large-scale wall mural. For a temporary event, the graphics on these can truly pop out.
When choosing materials, it’s best to use PVC for your indoor and outdoor signage. PVC is incredibly strong and very durable in all conditions.
Visit us at Printleaf to see our inventory of these above products. We offer superior commercial printing in large formats with imagery looking close to lifelike.
Last modified: January 31, 2020