If you haven’t considered it yet, trade shows might be a good opportunity for your company to get exposure and gain clients. There are a number of reasons as to why trade shows could potentially be a very useful way for your company to grow.
Firstly, trade shows often have hundreds of attendees. A lot of these attendees will be people who have never heard of your company before. This presents an excellent opportunity to start off on the right foot and make sure that these potential attendees leave thinking well of your product or service.
One way to ensure this happens is to first learn a little about what attendance looks like. Learning a little about your audience can help you see patterns and trends and use these to your advantage to attract new potential customers.
To start off, 86% of attendees prefer face- to- face interaction at exhibits to learn of new products. So take advantage of the opportunity to have a personal meeting with new people and staff your booth well.
Having an exhibit at a trade show also has the potential to drive new sales. Studies show that 53% of individuals in attendance planned to buy one or more product or services due to an exhibit they saw. Also 77% of those in attendance are potential new customers.
So more than half of those in attendance planned to go and buy a product that are represented at the exhibit. 3 out of every 4 people in attendance could potentially be converted to a future customer.
This translates into pretty big sales and a lot of opportunity for you to get your name out there and expand your clientele.
According to about 45% of attendees, these exhibits help to create a connection or relationship with a brand. Trade shows help by putting a face to a name and allowing them to connect an experience to a company instead of the more impersonal interactions they get through traditional marketing.
Also, 2 out of every 3 sales and marketing managers have agreed that trade shows have proven effective at gaining and retaining market shares. Trade shows can elevate your business and give your companies a competitive edge. Also, 9 out of every 10 attendees have returned within the next two years prooving that these exhibitions help build a loyal customer base that will come back in years to come.
Although the decision to do a trade show might now seem like an easy one to make, there are still many things to remember to have an effectual booth. Only 32% of booth visitations effectively share product information to potential investors and buyers. Only 11% of booth visitation promote product demos to their investors and buyers.
This means that your sales team need to know how to properly inform attendees about your products and company, and should demonstrate how the product or service can provide value. This also means that the informational material you bring with you must be effective as well.
This is anything from what your booth looks like to what promotional materials or swag you have to offer those visiting your booth.
Everything adds to the way an attendee experiences your company and brand and could determine whether they decide to do business with you.
Use trade shows to your advantage and make sure your prepared for the next event to get the most out of these events for your company
Last modified: January 31, 2020