With the increase of technology use among consumers, printed displays and banners may seem like something that no longer has relevance. But, a recent report found that consumers spend more on average for in-store purchases as opposed to online purchases. You want to be sure to leverage your signage to attract the most customers to your business which will drive sales. Banner printing may help you increase foot traffic into your storefront. But, with so many options out there in the market, which one is best for you? Try using banners for your company and brand.
Why should I use a banner for my business?
Advertising has an impact on all businesses of any shape or size. One of the many forms of advertising one sees are custom banners on buildings and/or in-store. Brands compete on space and size with banner prints to showcase their different brands and promotions. The larger the better, because larger banners and signs can be seen from a distance and get the brand in front of the potential customer. But, you can also make smaller banners for more intimate settings. You need to make sure you are selecting the right shape, size, and material to fit your needs. Here are some quick points to think about.
What is the difference between vinyl and fabric materials in banner printing?
You can make banners from several different materials. But it is important for you to know what banner material works best for your business since you are showing off your designs. Some materials are better suited for distinct occasions or settings. Here are two fo the most popular options for you to consider for your brand.
Made of a combination of polyester mesh and vinyl layers, vinyl banner material, or simply vinyl, is an incredibly durable material. You can be sure that your vinyl banner is made to stand up whatever task you have for it. Vinyl makes your banners completely waterproof and durable in the elements. Also, vinyl banners are also UV safe which means that your graphics will stay crisp and as colorful as the day you got the banner. Vinyl comes with a matte finish which elevates your images and designs to a very premium feel and aesthetic. This makes vinyl banners great for both indoor and outdoor uses.
Vinyl in a matte finish with sizes ranging from 2′ x 2′ to a huge 150′ x 16′. With this much flexibility, you can make as large a statement as you want.
In banner printing, fabric material is a three-layered woven 100% Polyester fabric. This fabric material is wrinkle-resistant with minimal light reflection. Fabric banners are not waterproof like vinyl banners but they are scratch-resistant. This keeps your graphics flush without any blemishes.
The minimal space between threads on this fabric allows for exceptional print quality and opacity, more than other standard fabrics. Fabric banners are made using dye sublimation. This gives your banners a true full-color look with vibrant hues. The dye sublimation process doesn’t simply place the dye on top of the material, the process merges the dye with the material making your designs long-lasting. Being made of 100% polyester, fabric banners are washable and reusable for years to come.
Where to use vinyl banners?
Vinyl banner prints can be used for businesses and personal. This is a cost-effective way to make your business known or advertise new services or products to customers. Rain or shine, clear or windy, you can be sure your vinyl banners can stand up to the test. Vinyl banners come in a variety of finishing options, including hemming, grommets, and pole pockets. This gives you incredible flexibility to use your custom designed banners in many different locations or occasions.
Use vinyl banners for store grand openings, event banners, store banners, sporting events and much more. For example, make a large banner for your next sale at your storefront. Since vinyl banners come in many different sizes, you can be sure that you will have the coverage you need to let people know about your sale. You can hang your vinyl banner for an extended period of time and they will continue to look as good as the day you put it up.
Where to use fabric banners?
Fabric banners are designed to be used indoors. Use them in art galleries, events, performances, retail, or simply as a decorative piece for your home or office. Fabric banners can be made to fit your need or function and come in a variety of sizes. This gives you incredible flexibility to make your perfect banner for your organization or business.
For example, make a larger banner for a surprise birthday party and hang it on the wall of the event space. The dye sublimation process used in fabric banner printing allows you to go all out and be creative with your designs. Your designs will be printed to match your party color theme. Go bold and loud with your aesthetic designs to convey the emotions you want for your party.
Vinyl or Fabric? Final thoughts
Vinyl and fabric are both incredibly useful and versatile materials for any type of banner. But, which one is right for you? If you are dealing with primarily outdoor settings or weather elements, get yourself a banner made with vinyl material that is incredibly durable. Are you not dealing with an outdoor situation? Try out fabric banners that are incredibly vibrant but subdued enough to give your designs a premium feel. Learn about other large format signage options here.
You should consider banner-making an artform. Here at Printleaf we pride ourselves as design and production experts to help build your company and brand with all your banner-printing needs. Our goal is to provide the best bang for your buck with quick turnaround times and excellent personalized customer service. If you want to learn more about Printleaf, please visit our website or call (212) 328-1174.
Last modified: February 28, 2020