Branding

The Psychology of Shapes in Logo Design [Infographic]

January 8, 2018• Branding, Design

In an earlier post we discussed the psychological meaning behind the colors you choose for your logo design. Equally important is the psychology behind the shapes you incorporate,...

Do’s and Dont’s of Using Gradients in Logo Design [Infographic]

January 4, 2018• Branding, Design

You feel as if your new company is totally unique, so your logo needs to express that uniqueness. And it’s hard to be unique when using one color or two colors in your logo...

Color-Theory-Featured-Image

How to Design Great Logos Using Color Theory and Psychology [Infographic]

December 21, 2017• Branding, Design

As you’re launching a business or rebranding, you’re probably planning to use your favorite color in your logo design. After all, it’s your business; it should...

How do you Create a Lasting Impression?

November 30, 2017• Branding, Marketing Collateral, Printing

The Art of Leave Behinds Presenting your products or services to potential clients is quite the task. Preparing the necessary information, delivering to them the right value, and...

The 10 Best Kept Secrets for Designing a Memorable Logo

November 27, 2017• Branding, Design

If you are beginning your start-up company, knowing where to begin may seem daunting. What however, is the first attribute of a famous brand. Their logo, whether it be the...

Enhance Corporate Culture with Graphics and Messages

November 2, 2017• Branding

Whether intentional or accidental, you are creating or living within (depending upon your position) a corporate culture in your company. Understanding that fact, as a leader you...