Ever walk into a store and pick up the item that you wanted. Chances are that you saw various signs while shopping for that item. These signs are point-of-purchase displays or “POP” signage. These POP displays are an incredibly powerful marketing material that is promoting various sales and promotions. But it is important for you to know exactly what a point-of-purchase display is.
What is a Point-of-Purchase (POP) display?
A point-of-purchase display is a type of sign that is used by many different stores and retail outlets to attract customers to specific products or promotions. Point-of-purchase displays are thought of as “a store within a store.” This allows you to separate different sections of your store to promote sales and promotions. But with that being said, you need to be thoughtful in where you place your point-of-purchase displays.
Where do you use Point-of-Purchase (POP) displays?
Point-of-purchase displays can be placed all throughout the store. You can see them at the entrance, on the sales floor, and around the cashiers. This is incredibly useful for your customers to learn about the deals and promotions you are running. Be strategic with your point-of-purchase display to help drive further foot traffic through your store.
Types of Point-of-Purchase (POP) displays
There are so many different options out there so it may seem daunting to you. You need to keep in mind the exact needs of your business. Here are a few different options for you to consider for your business.
A-Frame Sidewalk Signs
A classic form of signage, a-frame signs are instantly recognized on the street or in anyplace outdoors. They are typically used to advertise food spots like sandwich restaurants and delis, earning its name as a “sandwich board.” However, they can be used in any kind of business, whether it’s a restaurant, a salon, or a clothing shop, an a-frame sign will get you the exposure you need to increase foot traffic to your store. They can be used within a store to direct customers or to inform customers of the specials you are running.
Your design will be displayed on a signboard which will be inserted into the frame of the sign. This makes it easy to change the purpose of the sign without having to replace the whole a-frame sign. This gives you the flexibility to reuse the a-frame sign for your sales and promotions for years to come.
Decals are a great solution to turn any surface into an advertising space. Put them up as temporary signage. Rather than banners that need to be hung or supported by stakes, custom decals stick to any flat surface. They are also designed with a silver backing that blocks out any underlying images, so they are a great idea for updating your brand, logo, or name, and you can use them temporarily over your permanent signage.
Once inside the store, you can continue engaging your customers with wall or floor decal displays. Wall graphics make use of your unused walls to advertise your products and sales. Floor graphics are another great way to utilize your sales floor to engage the customers. They are easy to install and temporary but stick to any flat surface. This way, your sales promotions, and other information can be everywhere within the store. Floor graphics are non-slip, waterproof and UV safe so they can survive the holiday rush.
Tables are great to display specific products in your store. You can leverage a table into a point-of-purchase display with custom table throws. With a fitted table throw, your table will be completely covered in a tight yet smooth fit. Because there will be no loose parts of the table throw hanging around, the table will look very professional and elegant, which will create a fantastic first impression on your visitors!
The front of the table throw will display your artwork, which will be printed using dye-sublimation. The fitted table throw is made up of a polyester poplin which will be very durable and won’t rip or wrinkle easily. This makes it easy for you to reuse the table throws for your specials. Especially if the promotions revolve around specific holidays or seasons.
Another quintessential point-of-purchase display are vinyl banners. Vinyl banners are great to be hung both outside and inside your store. The larger the better, because larger banners and signs can be seen from a distance and get the brand in front of your potential customers. Vinyl banners are waterproof and UV safe so your designs will stand the test of time. They are an effective way to advertise new services or products. There are also many applications for banners, making it a very versatile form of displaying graphics!
Tabletop Retractable Banner Stands
Tabletop retractable banners are a game-changer for anyone looking for signage to present in-store. They consist of a banner made out of vinyl material, that is rolled up inside a hardware stand. This allows the banner to retract (go inside) the stand and be pulled out easily! This is perfect for people looking to have their custom signage and graphics displayed at an event, but have limited space to do so. Because the retractable banner will essentially only be used when it’s displayed, it will be easy to put away and store when it’s not in use. The smaller size is perfect for these signs to be used on tables or next to the cash register.
Point-of-purchase displays aren’t only limited to signage. They can come in the form of give-away items. But their placement within your store can make them ideal as point-of-purchase displays. Business Brochures are a popular format for sharing detailed information in a highly presentable way. They are usually colorful and folded, so they are an efficient format for providing information about your company, its products, and services.
Express new ideas, encourage product recognition or provide service information using visually impressive brochures. Putting pamphlets by on tables in your store or by the cash registers will help drive sales of additional products. Each bi-fold or tri-fold brochure is printed full color on both sides and is available in a glossy or flat matte finish. This lets you get the right brochure to fit your brand and promotion. We talk more about the ins and outs to design a brochure in this earlier article.
Posters are printed on one side and intended for display. They can be used for a number of applications, including the classic movie or event Poster. There are many other uses, such as in-store signage, product advertising, and information and directions. This makes posters incredibly useful as point-of-purchase displays. Paper Posters are printed on photo quality matte paper stock. This is perfect for displaying your graphics to inform your customers about your promotions.
You can also use foam core posters as well to give a pop to your graphics. We talk a little more about it in this earlier article.
Booklets are another great way to get more people to notice your brand! They can be set up in key locations around your store to promote your specials, deals, products and upcoming news about your brand. Not only are they fun to read and offer lots of room for creativity, but because they’re so light and quick-to-the-point, they’re very accessible to people in your business. A custom booklet can show your customers that you care about making them happy and they’ll return the favor with more exposure to your brand.
Shorter booklets are great if you want to give your readers a simple breakdown of what your business is about and how you can use your services to help the reader. Longer booklets are better for more detailed descriptions of the kind of services your business can do, as well as your portfolios and individual summaries of your team.
A business card is a great way to remind people of your brand which includes the name of your business, and the contact information of the owner. It’s that easy, and all you have to do is hand it to your customers and clients after the sale. That way, customers will quickly know who to contact and how to contact them so they can do business with you again. Plus, the better a business card looks, the more likely they are to hold on to your card so that they can keep your business in mind. This also allows people to share your business information with others.
Why you should use Point-of-Purchase (POP) displays?
Point-of-purchase displays come in many different shapes and sizes. With so many different options, point-of-purchase displays can be custom made to perfectly display your brand’s image. Using the right displays will help direct foot traffic to specific products and drive sales.
At Printleaf, we work with you to build your brand and company. Our mission is to provide you with the best in custom printing solutions to maximize your store’s potential. Looking to get some custom marketing materials this year? Come visit us at our Midtown location. For information about our products and service, please visit our website or contact us at (212) 328-1174.
Last modified: January 17, 2020