Key Benefits of Retractable Roll-Up Banners and Signs at Trade Shows

Written by Large Format Printing, Trade Shows

Your ability to thrive at a trade show hinges upon your ability to quickly capture the attention of attendees as they pass by your stand. Because you only have a few seconds to accomplish this goal, you must develop a strategy to maximize your presence. One of the best ways to strengthen your trade show presence is to invest in a retractable roll-up banner or sign to display in your booth.

What are the primary types of trade show displays?

There are four general types of trade show displays. Exhibitors typically choose the display type that best complements their exhibit materials and complies with the spatial constraints of their booth space. Below is a look at floor standing banners, pop-up displays, promotional tables, and podiums, and the key features and benefits of each style.

Pop-up Displays / Backdrops

Pop-up displays are often selected because they offer a spacious yet convenient backdrop for a 10′ x 10′ booth space. They are customizable, moderately portable, and easy for one or two people to assemble in a matter of minutes. They often feature a lightweight accordion-like frame that is covered with customizable graphics. The two most common types of pop-up displays are as follows:

  • Curved faced pop-up booths: Curved faced displays feature an elegant concave style frame that accommodates a series of customized magnetic graphic panels. Popular size options include 4′ x 4′, 8′ x 9′, and 8′ x 20′.
  • Straight faced pop-up booths: Straight faced pop-up booths are similar to curved faced models in size and frame style but typically feature one all-encompassing graphic panel made of stretch fabric.

Floor Standing Banners

Floor standing banners are even more portable and easier to set up than pop-up displays. They are easy to transport, with some models being small enough to fit into a convenient lightweight fabric carrying bag. While sizes can vary, the most popular size is a vertical 3′ x 7′ display. The most common types of floor standing banners include the following:

Retractable roll-up banners

Retractable roll-up Banners features a spring loaded banner that attaches to a lightweight aluminum or metal stand. Breaking down this type of display is easy because the banner automatically retracts back into its stand after it is unhooked.

L-stand Banners

L-sand banners are available in different sizes and typically consist of an aluminum or plastic frame that the exhibitor covers with a fabric banner. They can be positioned side by side or perpendicular to each other to easily accommodate inline booths or corner booths.

X-Stand Banners

X-stand banners are among the most portable of all types of trade show displays. Exhibitors simply hook a customized graphic banner onto a lightweight X-shaped frame to create a display. The key advantage of this style is the ability to interchange or rotate graphics to feature new products or company news.

Promotional Tables

Promotional tables have been used for decades to showcase products and literature. They consist of a collapsible table of varying length (typically 3′ to 8′) that is wrapped with a customized plastic graphic panel and topped with a promotional sign. Advantages of promotional tables include the presence of storage shelves within the tables and the ability to easily facilitate product demonstrations with a table format.


Podiums convey a brand with authority using a vertical pulpit type display that is encased in a customized wraparound graphic. Podiums are particularly effective for companies that distribute brochures, promotional items, samples, and literature during trade shows. Their compact size and versatility enable them to be used with any booth size or type.

The Bottom Line

The type of trade show display that you select should effectively promote your brand while fitting comfortably within the confines of your booth space. Key factors to consider when choosing a banner or sign include your budget, booth size, and the products or services you are promoting. Whether you are considering a retractable roll-up banner or a promotional table, you should always remember to choose a trusted trade show expert to prepare your trade show display materials.

Last modified: January 31, 2020

11 Responses to :
Key Benefits of Retractable Roll-Up Banners and Signs at Trade Shows

  1. I appreciate that you talked about floor standing banners being portable and easy to set up for trade shows. I’m looking into trade show printing for my work and trying to decide what types of banners to use. What you said about those floor standing banners being easy to transport and small enough to carry in a lightweight fabric bag was very interesting to me.

  2. Sarah Smith says:

    It’s really interesting that table displays are used often in trade shows because they allow companies to demonstrate their product and have storage under the table. That a promotional table also provides a large surface to display a company’s sign is probably really helpful too. I know that I tend to remember companies from trade shows better when they have a really good printed display.

  3. Mia Stewart says:

    I like how you explained that retractable roll-up banners are quick to take down. After I am finished with my booth, I like to clean up quickly so I can move on. Thank you for the information on the different types of banners.

  4. I liked that you explained that banners are a great way to advertise because they are convenient to display. I would imagine that visual marketing would grab the attention of potential customers and bring more profit. If I had a business, I would consider hiring banner services to display my advertisement.

  5. It’s good to know that banners can help to quickly capture peoples attention. I think it’s important to be able to stand our when you’re advertising your product at a trade show. I’ll be looking further into the benefits of printing banners in the future.

  6. My wife has a project to present and in addition to that, I will advise her about using signs to increase visibility in busy areas. I esteem your opinion about L-stand banners being easy to arrange in any area presented. Thank you for pointing out the benefits of using banners in trade shows.

  7. Very helpful post, These banners and other products can brand up your business. You can also add up one more thing. It is a digital business card. There is no need to take the copies of business cards anymore. You just need to carry one business card and by taping it on anyone’s phone you can share the details of your business. Now you can share your business details easily and fast.

  8. I’ve always recommended roll up banners for my clients – especially considering how easy to setup they are. You can carry them while you are traveling and set it up at any expo or booth. If the banner is obstructing the view, it can be moved around easily and best of all, they’re incredibly cost-effective! Nowadays, most of my clients are also using LED lights on their banners, just to give it some extra attention!

  9. Ellie Davis says:

    I never knew that floor standing banner will be a very portable option that is really easy to set up. My husband is starting a business, and we are looking for advice to help him attract more customers. I will let him know about the benefits of floor standing banners to advertise his business.

  10. Alec Burns says:

    It’s good that you point out that retractable banners are a great way to advertise your business at trade shows. I want to start a business, and I’m considering having some banners made for such use. I’m going to look for a good company that can make some retractable banners for me.

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