Tips for an Effective Brochure to Attract More Customers

Written by Design, Marketing Collateral

brochure printing nyc; brochure printing; brochures; marketing

Image-of-an-Effective-Brochure

 

With the advent of the digital age, some people think that print media is no longer relevant. However, this is simply not true. A large majority of people still read the daily paper and subscribe to their favorite magazines. In terms of advertising, brochures as well as other printed ads, are still very effective ways to reach out to your customers.

However, not all brochures are made equal. There are certain guidelines you need to follow in order to come up with an effective brochure that can tell people all about your business. Here are a few great tips you can use to create an effective brochure and spread word about your product or service.

 

Preplanning

Preplanning is the first and arguably most important step in making a good brochure. You will need to decide on a lot of things before contacting your printer. A good concept, the right messaging, as well as an effective outline before coming up with the final product. Think about the purpose that your brochure will serve; if you intend to use it for an information drive, then it has to be packed with relevant tidbits of information. If its to drive customers to your business, then it should have messages that will pull the customer in.

Be clear and concise, long enough only to hold a person’s interest. Remember, your potential customer has to be exited to learn more about your product or service.

 

 

Don’t be afraid to stand out

Color Brochures are dime a dozen. It is imperative yours stands out. Don’t be afraid to unleash your creative side. Throw around ideas and make sure you stick to your brand colors. Different shapes and colors can be good additions for your brochure. For example, if you own a daycare business, use colorful basic shapes and colors. Design elements need to have a theme and should match your messaging. The font should fit the themse as well, if you are using “Times New Roman” for a daycare, its not the right place for it. Instead use a childlike font such as “Mickey” where the letters are irregular will give off a childlike feeling of being playfu. Your graphic elements and typography will dictate the tone of your brochure.

If you cannot decide on your own, consider having it designed for you by a professinoal graphic designer or a firm that can work with yuor budget. People are more likely pick up something that sticks out, so make sure they pay attention to  your marketing materials vs. your competitor.

 

Use Images that capture attention

You have several seconds to grab someone’s attention and a captivating image or photo will do just that. Use images that will draw the potential customer in. How can you do that? For starters make sure that the product is well lit. Take pictures of your product during the day close to a window so you can get broad lighting. Look at other professional photos that are in a similar category as your product and reference the angles the products are photographed in.

You don’t need to own a professional camera that is 18+ megapixels (although it can help), sometimes taking a picture with your point and shoot camera or smartphone will do just as well. Make brightness and color adjustments in Photoshop, if you don’t know how to use it, hire a freelancer per diem.  Having poor photos can hurt the marketing and selling of you product

 

Pick a Reputable Printer

Lastly, you will need to pick a printer that can address all of your needs. All of the effort you put into copywriting and picking out designs, or the right layout will go to waste if your printer is not reliable. The printing company is there to guide you through the process and offer advice on which paper stock is suitable for your marketing product.

If you are having a hard time, visit printleaf.com for us to guide you through the process.

Last modified: August 28, 2017

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